Facebook, Twitter, YouTube and other social media platforms have rapidly evolved from simple entertainment to one of the most popular ways of sharing information, interacting and communicating.
Faster and more engaging than traditional media, social media gives control to individuals, who can turn into highly trusted and almost real time sources of information and opinions.
With every individual both a journalist and opinion maker, how can EPO (Education and Public Outreach) departments bring information to the public? The best solution seems to be taking astronomy to “every man’s land” and making its voice heard. How can science become social media friendly is a question this talk tries to answer.
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A talk delivered on 14 July 2010 in the ESO Auditorium.
For more AstroComm presentations please visit the ESO Astronomy Seminars page.